Account mapping2 Oct 2026Chris Messina
You share an account. So what?
A shared name is a start. Check the facts, put someone in charge of the next move and don't count the money twice.
Read the articleThe Quarq blog
Partners. Deals. Money. Let's make sense of it.
Plain thinking about who could help, what to do next and whether the work is paying off.
More from the blog
Company1 Jul 2025
From Broken to Built: Introducing quarq.ai
Why partnership teams need to show the work and make their contribution clear to CEOs and CFOs.
Read the articlePartner ecosystems · Vol 312 Aug 2024
Why the "Partner Paradox" exists
Strong partner results can still miss executive expectations. The structure behind the paradox.
Read the articlePartner ecosystems · Vol 21 Aug 2024
The non-linear nature of ecosystem orgs
Partner teams work across sales, marketing, product and customer teams. That makes alignment and measurement harder.
Read the articlePartner ecosystems · Vol 129 Jul 2024
"Believe me, it's working…"
Why partner teams keep having to justify their value, and why the usual revenue targets tell only part of the story.
Read the article