Illustrative concept · Fictional data
Account mapping · 2 October 2026
You share an account. So what?
A shared name is a start. Check the facts and put someone in charge of the next move.
Read the articleThe QuarqAI blog
Partners. Deals. Money.
Let’s make sense of it.
Plain thinking about who could help, what to do next, and whether the work is paying off.
5 articles
2025-07-01
From Broken to Built: Introducing quarq.ai
Why partnership teams need to show the work and make their contribution clear to CEOs and CFOs.
Read the article2024-08-12
The Problem With B2B Partner Ecosystems Volume 3: Understanding Why the “Partner Paradox” Exists
Strong partner results can still miss executive expectations. Chris examines the structure behind the partner paradox.
Read the article2024-08-01
The Problem With B2B Partner Ecosystems Volume 2: The Non-Linear Nature of Ecosystem Orgs
Partner teams work across sales, marketing, product and customer teams. That makes alignment and measurement harder.
Read the article2024-07-29
The Problem With B2B Partner Ecosystems Volume 1: “Believe Me, It’s Working…”
Chris explains why partner teams keep having to justify their value, and why the usual revenue targets tell only part of the story.
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